VERY currently publishes: VERY magazine, launched in 1997 VERYstyleguide: City Guides, Ecological City Guides and VERY Fashion (launched in 2000) VERYstylemap, Ecological Cities VERY originates in Uscha Pohl’s Tribeca - NY art and fashion space UP & CO, which opened in 1996. VERY UP & CO was one of the first enterprises initiating the “crossover” movement of the fashion / art / design hybrid in the late ‘90s. “Crossing over” is to be differentiated from the “merger” situation that followed suit: at VERY UP & CO different disciplines are featured side by side, parallel to one another. While individual work can address more than one field, key is its integrity in each discipline, however many it might relate to. VERY magazine, the “mother” of VERY publications represents this multifaceted view of art and creation and being more “curated” than edited, VERY features artist collaborations, combining the past with the present to find answers for the future. VERY CITY guides represent the cities through the eyes of who’s hip and knowing in fashion, music, art. With the launch of VERY ECOLOGICAL CITIES, each guide proposes ecological/sustainable/ethical options in our daily life. Current editions: LONDON, NEW YORK, PARIS, BERLIN; special edition: RIO DE JANEIRO, upcoming : MILAN VERYstylemap ECOLOGICAL CITY is the accompanying map to your VERY ethical choices. Designed by Manu Burghart. VERY FASHION guides are the essential pocket book for the fashion business-international traveler. VERY UP & CO is based in London as well as New York, and recently opened its Paris office. Since 1998 Uscha Pohl’s lectures menswear at the Royal College of Art in London, she consults in fashion and collaborates with a spectrum of artists. All VERY Publications are edited and published by founder/owner Uscha Pohl. VERY UP & CO LONDON: 67B Queen’s Gardens, London W2 3AH T +44 (0)20 7262 0612 PARIS: 11 rue de Braque 75003 Paris T 01 42 71 80 59 NEW YORK: 257 Church Street, New York NY 10013 T 212 966 7847 cliquez-ici pour la version française